About Us

Welcome to RightOn! Accessories, where style meets heart, and every pet gets to shine as bright as their personality.

RightOn! was born from a simple but powerful idea: our furry companions deserve accessories that are just as bold, beautiful, and unique as they are. Founded by Virginia “V” Castro, a lifelong designer, entrepreneur, and animal lover from East L.A., RightOn! is more than just a pet accessory brand; it’s a celebration of love, style, and the unbreakable bond between pets and their humans.

V started RightOn! with a vision to bring high-quality, fashion-forward gear to pets everywhere without compromising comfort or craftsmanship. After years of designing for rockstars and rebels (you might know her from Get’m Get’m, Inc., the go-to guitar strap line for icons like Prince, Lady Gaga, and BB King), she turned her creative fire toward the pet world.

What started as a passion project quickly became a movement: empowering pet parents to express themselves through their pets, and making sure every walk, outing, or cuddle session is done in true standout style.

At RightOn!, every product is crafted with care, durability, and a splash of flair. Our collars, leashes, and accessories aren’t just functional; they’re fashion statements. Whether your dog is a diva, your cat’s a charmer, or your pup’s got that punk rock edge, we’ve got something that’ll match their vibe and turn heads on every sidewalk.

We’re proudly American-made, and we believe in giving back, especially to the animals who need it most. A portion of our proceeds goes to support animal rescue organizations, because no pet should go unloved or unseen.

Thanks for stopping by. Take a look around. We’re so glad you're here! Now let’s get your pet styled up, RightOn! style.